How To Decide On Strategies For Products, Pricing, Channels & Communication

Hierarchy Of Client Needs

Develop A Plan For A New Product

Strategic Marketing In Practice

Developing And Reviewing The Marketing Mix

Define The Market, Customer Segments & Buying Behavior

Certified Sales Manager

Introduction To Marketing Planning

Analyzing The Current Situation: Internal & External Audit

SWOT Analysis

PESTEL Factors

Analyzing Customers & markets

Fundamentals of Sales

Fundamentals of Marketing

Certified Business Development Professional

Consumer Markets

Business Markets

Market Segmentation Process

4 Different Targeting Strategies

Product Launch and Management

Certified Brand Manager

Sales Professionals

Tools for Evaluating Marketing Progress

Measuring Progress With Metrics

Forecasting Approaches

Preparing Budgets & Schedules

The Marketing Control Process

How To Prepare An Effective Marketing Plan

Channel Management: Maximizing Market Presence

Advanced Selling Skills, Negotiation Skills

Mastering Sales and Marketing in the Age of New Social Media

Market Analysis, Competitive Intelligence & Benchmarking

Marketing Channels: Distribution Channel Management

Measuring Marketing Effectiveness & ROI

Marketing Communications and Media Planning

Market Analysis : Business-to-Business (B2B) products and services

Sales Presentations in Practice

Competitive Intelligence

The emergence of global competition

Fusion of Market/Competitor/Benchmark Data to Support Decisions

Benchmarking: What, Why & How

Professional Sales Representative

Identifying Competitors – Current and Future

Benchmarking and “The Balanced Scorecard”

Generating Information – B2C Data Bases

Generating Information – Direct Approach To The Market

Tools & Techniques Of Market Analysis

Group Work on a B2C Market Analysis Problem

Achieving Profitable Growth in B2C Markets

Effective Management of The Processes of Market/Competitor Analysis

Certified Social Media Marketer

Use of market/competitor/benchmark data in achieving profitable growth

Social Media Marketing and Networking

How To Analyze The External & Internal Market

What Segments Of The Market To Target & Choose A Proper Positioning

How To Set Marketing & Financial Objectives